Sports Betting Market Size & Share Industry Report, 2030

During lockdowns, online platforms saw record traffic as fans explored live-streamed tournaments, high-stakes matches, and new betting options. North America and Europe, leading in revenue, benefit from established regulatory frameworks, allowing for legal operations of major players. However, Asia’s growth potential, despite regulatory challenges, is enormous due to the region’s large population and growing esports fanbase. The combination of technological advancements and cultural acceptance in these regions fuels a rapid market expansion in both established and emerging areas. Further research into cultural and regulatory nuances will help to refine understanding of this complex market and pinpoint specific areas of opportunity. Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.

The eSports betting software market exhibits a moderately concentrated landscape, with a few major players like Entain, 888 Holdings, and Kindred Group capturing significant market share. However, the presence of numerous smaller, specialized operators such as GG.BET and Rivalry indicates a dynamic competitive environment. Market CAGR for Esports Betting is being driven by the rising number of sporting events. Numerous factors, such as growing e-sport popularity and more awareness of video games, are contributing to the e-sport market’s expansion.

The eSports betting market is rapidly expanding, with industry reports estimating that eSports wagers could surpass $20 billion annually by 2027. This growth is fueled by the increasing number of eSports events, larger prize pools, and the rising popularity of games with established competitive scenes. The e-sports betting market is segmented by end-user into individual and commercial categories, each with distinct characteristics and growth drivers. The individual segment constitutes the majority of market participants, encompassing casual and professional bettors who engage with e-sports betting platforms for entertainment, competition, and potential financial gain. Individual users are highly diverse, ranging from avid gamers and e-sports fans to traditional sports bettors exploring new opportunities. Operators are focusing on personalization, user experience, and loyalty programs to attract and retain individual bettors, leveraging data analytics to deliver targeted offers and recommendations.

It’s now a dynamic industry where fans engage, predict outcomes, and follow their favourite teams through tournaments. The above 35 years segment, though traditionally less engaged with e-sports and digital betting, https://roobetofficial.com/ is gradually increasing its participation as e-sports gains mainstream acceptance. This demographic often brings higher disposable incomes and a preference for established, reputable betting platforms. Operators are tailoring their marketing strategies and product offerings to appeal to older bettors, emphasizing security, reliability, and customer support. The growing popularity of sports simulation games and the integration of traditional sports betting features are also attracting older users who may be new to e-sports but are familiar with sports wagering. Esports has grown popular among young audiences, the popularity of streaming sites such as Twitch and YouTube, and increasing acceptance of esports as a valid form of entertainment have contributed to this growth.

The increasing availability of betting options, such as in-game bets, has contributed to the market’s expansion. In 2023, around 70% of total esports betting was focused on traditional sports betting formats, including match-winner bets, total score bets, and prop bets. The online esports betting industry is propelled by favorable regulatory shifts, with several countries updating their legal frameworks to legitimize and oversee betting activities. Governments are increasingly incentivizing digital entertainment investments, recognizing esports as a significant driver of digital economy growth.

Esports, also known as electronic sports, is a fast-growing sector within the entertainment industry that encompasses organized competitive gaming across various genres, including MOBAs and FPS games. The expansion of this field is fueled by advancements in technology, the popularity of online streaming platforms, and the rising recognition of gaming as a valid competitive activity. With the projected market volume expected to reach billions globally, these esports betting trends show how the market is preparing. It is getting prepped for deeper integration, higher engagement, and sustainable revenue growth. It offers odds on major events and helps drive demand for esports betting among traditional sports audiences.

The legal status of esports betting varies by jurisdiction, and some regions are hesitant to regulate or authorize such betting activities due to concerns over gambling addiction, underage participation, and match-fixing. Despite the exponential growth in the esports betting market, several factors pose challenges to its continued expansion. One of the main constraints is the regulatory environment, which varies widely across countries and regions. In many regions, esports betting is either restricted or operates in a grey area, causing ambiguity for both players and operators. For example, in the United States, the regulation of online betting is inconsistent across states. This lack of standardized regulation creates a challenging environment for operators attempting to enter new markets or expand their presence in existing ones.

• In 2023, around 70% of total esports betting was focused on traditional sports betting formats, including match-winner bets, total score bets, and prop bets.
• Around 33% of new product launches integrate live streaming directly into betting interfaces, enhancing user engagement.
• Nearly 38% of overall betting activities are attributed to KPL matches, making it a leading type in mobile eSports betting adoption.

Mobile applications, on the other hand, have become increasingly popular as they allow bettors to place wagers on esports events from anywhere at any time. These apps are user-friendly, offering real-time betting, live streaming, and notifications to keep users engaged. Mobile betting caters to a younger, more tech-savvy audience who prefer convenience and flexibility. In recent years, sportsbooks have begun offering dedicated esports sections, making esports betting as accessible as traditional sports betting.

According to The Business Research Company, the esports betting market share grew from $11.22 billion in 2024 to $12.66 billion in 2025. From there, it is expected to reach approximately $20.39 billion by 2029, maintaining a similar growth pace. The Asia Pacific sports betting market is growing at a rapid pace because of rising internet and smartphone penetration, increasing the accessibility of online platforms. Cricket, football, basketball, and esports are favored sports for gambling, and they form a diversified market base.

eSports market – statistics & facts

It replicates the experience of watching a professional sports event, where viewers watch video gamers compete against each other. The revenue is generated over funding and ads, vouchers and merchandise, and broadcasting rights. Sponsorships play a vigorous role in the esports business, as the increasing number of corporations are financing in the esports industry.

Such a report is designed to deliver actionable insights, moving beyond surface-level observations to offer a nuanced understanding of market mechanics and future trajectories. The future of eSports betting lies in striking a balance between innovation and regulation, creating a safe and engaging environment for bettors while capitalizing on the sector’s immense growth potential. Growing and leading companies are seeking to acquire specialist esports software providers and streaming partners.

Key Market Trends & Insights

Customized marketing campaigns, age-appropriate content, and responsible gambling initiatives are critical components of a successful age group strategy. As the e-sports betting market continues to evolve, demographic trends will play a pivotal role in shaping product development, regulatory compliance, and long-term growth prospects. However, the mobile segment is experiencing the fastest growth, driven by the widespread adoption of smartphones and the increasing availability of high-speed mobile internet. Mobile betting applications offer unparalleled convenience, enabling users to place bets anytime and anywhere.

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Although digital payments and mobile technology are driving the growth of the market, cultural sentiments and tough regulations in some countries including Japan and India are challenges. In Singapore and Hong Kong, sports betting is regulated to a greater extent, enabling operators to provide legal and organized betting services. Being one of the fastest-growing markets in the world, despite regulatory challenges, the market continues to grow due to the vast population and technology-loving consumers. Another significant trend is the growing integration between sports betting and media or entertainment platforms. Partnerships between sportsbooks and leading sports leagues, teams, or broadcasters have become more prevalent, resulting in integrated betting features within sports content. This convergence is blurring the lines between watching and betting, particularly through second-screen activities on mobile apps.

Stringent government rules relating to the total gambling market through numerous countries are anticipated to hinder the esports betting market growth. Europe remains one of the strongest markets for esports betting due to established gambling regulations and a culture of sports wagering. Countries such as Denmark, Germany, and the UK have experienced rapid adoption of esports markets among licensed operators. Asia, meanwhile, continues to dominate esports viewership, with South Korea and China driving massive audience engagement that fuels both domestic and international betting interest. The Japan esports market is gaining traction fueled by a strong gaming culture, government support, and strategic collaborations.

The region’s advanced digital infrastructure and widespread high-speed internet access facilitate seamless online gaming experiences. Additionally, the increasing popularity of mobile-friendly games attracts a diverse demographic, expanding the player base. Investments in esports infrastructure, such as arenas and gaming centers, by both private and public sectors, further propel market growth. Moreover, integrating virtual reality (VR) and augmented reality (AR) technologies enhances spectator experiences, making esports more immersive and appealing. European educational institutions also contribute by offering esports-related courses and degree programs, thereby cultivating a skilled workforce to support the industry’s expansion. Both individual and commercial end-users are increasingly demanding seamless, secure, and innovative betting experiences.